Thank you for being here.
It’s been five years since I last published a blog post — long enough that many of you have probably changed jobs, cities, or even started entirely new chapters of your lives.
I used to write about marketing during a period of life when I was deep into experimentation. Those posts eventually led to opportunities at Cape Breton University to teach marketing and entrepreneurship.
Since then, I’ve built a career in data analytics, bought a house, got married, and became a father. I’ve also dipped my feet into woodworking, gardening, boxing, and running — some of the topics I will write about in the near future.
In short, I’ve been doing my part to live a good life in a noisy world.
But some things haven’t changed. I still love learning. Breaking things. Simplifying complex ideas. And I still believe that stories are a powerful source of motivation and inspiration (despite whatever the data says).
That feeling of storytelling has been pulling at me for a while now — the desire to sit down, write, and make sense of what I’m seeing and experiencing.
That’s part of why I’m writing again.
This won’t be another marketing blog, or a place that spews prescriptive life advice.
My goal here is to simply have a place to share my reflections on health, creativity, and family — the things that make up a quality life.
If you’ve been here since the old days, thank you for still being here. And if you’re new, welcome. I’m glad you found your way here.
I hope you enjoy my story.




