Strategic Advisor & Business Execution Leader
I connect strategy, data, and customers to build profitable growth.

What I Do
Support for smarter decisions, stronger operations, and sustainable growth.
Business Strategy & Decision Support
Clear direction backed by market analysis, financial modeling, and competitive insight.
Process & Performance Improvement
Systems, reporting, and governance that improve accountability and operational results.
Innovation & Commercialization
Turning strong ideas, research, and partnerships into revenue-producing offerings.
Current Work
What I’m working on now.
Cape Breton University
Manager of Business Intelligence, Chair of Data Governance, Advisor on AI & Strategic Planning.
At CBU, I work on the high-leverage problems that shape the University’s future. My work focuses on:
- Enrolment Forecasting & Revenue Modelling. Building systems that align budgets, enrolment plans, and institutional strategy.
- Market Analysis & Conversion Insights. Understanding applicant behaviour, yield rates, and competitive positioning to guide program and recruitment decisions.
- AI & Strategic Innovation. Helping senior leadership evaluate how AI can support major institutional priorities, streamline operations, and form part of large-scale research initiatives.
- Data Governance & Institutional Clarity. Chairing the University’s data governance framework to strengthen accuracy, definitions, and decision-making across departments.


Speaking & Workshops
I speak with leadership teams, boards, and growth-minded organizations about how to turn strategic intentions into operational results. My sessions blend data-driven insight, practical frameworks, and real-world experience — focused on what audiences can apply immediately.
- Decision Intelligence for Leaders. How to align direction, metrics, and resources so decisions translate into results.
- Competing in a Changing Market. Making smarter moves by understanding what students, customers, and competitors are signaling.
- Turning Ideas Into Revenue. Commercializing innovation in mission-driven organizations — where vision meets business discipline.
- Building Systems That Scale. Governance, reporting, and accountability structures that reduce friction and improve performance.
“I take a lot of pride in my work. If we’re building something together, let’s make it strong.”

Colin MacInnis
Manager of Business Intelligence at CBU
