Strategic Advisor & Business Execution Leader

I connect strategy, data, and customers to build profitable growth.

What I Do

Support for smarter decisions, stronger operations, and sustainable growth.

Business Strategy & Decision Support

Clear direction backed by market analysis, financial modeling, and competitive insight.

Process & Performance Improvement

Systems, reporting, and governance that improve accountability and operational results.

Innovation & Commercialization

Turning strong ideas, research, and partnerships into revenue-producing offerings.

Current Work

What I’m working on now.

Cape Breton University

Manager of Business Intelligence, Chair of Data Governance, Advisor on AI & Strategic Planning.

At CBU, I work on the high-leverage problems that shape the University’s future. My work focuses on:

  • Enrolment Forecasting & Revenue Modelling. Building systems that align budgets, enrolment plans, and institutional strategy.
  • Market Analysis & Conversion Insights. Understanding applicant behaviour, yield rates, and competitive positioning to guide program and recruitment decisions.
  • AI & Strategic Innovation. Helping senior leadership evaluate how AI can support major institutional priorities, streamline operations, and form part of large-scale research initiatives.
  • Data Governance & Institutional Clarity. Chairing the University’s data governance framework to strengthen accuracy, definitions, and decision-making across departments.

Speaking & Workshops

I speak with leadership teams, boards, and growth-minded organizations about how to turn strategic intentions into operational results. My sessions blend data-driven insight, practical frameworks, and real-world experience — focused on what audiences can apply immediately.

  • Decision Intelligence for Leaders. How to align direction, metrics, and resources so decisions translate into results.
  • Competing in a Changing Market. Making smarter moves by understanding what students, customers, and competitors are signaling.
  • Turning Ideas Into Revenue. Commercializing innovation in mission-driven organizations — where vision meets business discipline.
  • Building Systems That Scale. Governance, reporting, and accountability structures that reduce friction and improve performance.

“I take a lot of pride in my work. If we’re building something together, let’s make it strong.”

Colin MacInnis

Manager of Business Intelligence at CBU