Hi, I’m Colin MacInnis
I started writing about marketing as a resource for business owners.
My Professional Bio
Colin is a marketing advisor for technology businesses.
Known for his skills in business development and digital marketing, Colin helps organizations implement systems and read analytics so they can run stronger marketing campaigns.
Having started his career working with technology startups and later as an entrepreneur himself, Colin has become a strong asset to organizations seeking to increase revenue online.
Colin completed his business degree at St. Francis Xavier University, Certification in Digital Marketing Management from the University of Toronto, and Diploma in Computer Science from the Uhma Institute of Technology. He is currently working through his Masters of Business Administration from Cape Breton University.
If you like using data to make strategic growth decisions, you’ll feel welcome here.
Schools & alumni networks I belong to.
Bachelor of Business Administration
Completed studies in business administration with a concentration in marketing and operations.
Certification in Digital Marketing Management
Completed studies in Digital Marketing Management with a concentration in data analytics.
Certification in Computer Programming & Innovation
Completed studies in computer programming, entrepreneurship, and business technology.
Masters in Business Administration
Currently completing the MBA program from Cape Breton University with concentration in Community Economic Development.
My software certifications for products your company uses.
Salesforce Certified Administrator
A Salesforce Administrator is a business leader, deeply knowledgeable about how their company operates, intertwined in making all departments successful through process automations, and thus, integral to running a smooth & lean business.
Hubspot Marketing Software Certification
This certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results.
Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants who manage AdWords accounts. The certification also shows that your company has met AdWords spend requirements, delivered company and client revenue growth, and sustained and grown its client base.
Google Analytics Certified
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment.
Sign Up for Our Amazing Newsletter
Become an official member of The Operations Update.