About MacInnis Consulting
Digital marketing professionals with experience achieving revenue and sustainability.
About our Founder
Colin is a marketing advisor for businesses selling to B2B markets.
Known for his skills in business development and marketing, Colin helps organizations build brand awareness and generate leads for sales enablement.
Having started his career working with technology startups and later as an entrepreneur himself, Colin has become a strong asset to any organization seeking to increase revenue.
Colin carries many titles including “The Analytics Guy”, “Mad Scientist of Marketing”, and “Advertising Genius”.
Schools I’ve attended and the areas I’ve studied.
Bachelor of Business Administration
Completed studies in business administration with a concentration in marketing and operations.
Certification in Digital Marketing Management
Completed studies in Digital Marketing Management with a concentration in data analytics.
Certification in Computer Programming & Innovation
Completed studies in computer programming, entrepreneurship, and business technology.
Masters in Business Administration
Currently completing the MBA program from Cape Breton University with concentration in Community Economic Development.
My certifications for software products your company uses.
Salesforce Certified Administrator
A Salesforce Administrator is a business leader, deeply knowledgeable about how their company operates, intertwined in making all departments successful through process automations, and thus, integral to running a smooth & lean business.
Hubspot Marketing Software Certification
This certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results.
Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants who manage AdWords accounts. The certification also shows that your company has met AdWords spend requirements, delivered company and client revenue growth, and sustained and grown its client base.
Google Analytics Certified
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment.
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