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The Founder's Guide to Go-to-Market Strategies

Building Competitive Strategies that Enable Revenue and Success

The Founder's Guide to Go-to-Market Strategies


Successfully craft a unique and competitive Go-to-Market strategy that best suits your company. Avoid the attitude of “seeing what works”, while satisfying banks and investors that are hesitant to invest in your company without a detailed plan of action.

This guide helps founders and managers construct a top-tier go-to-market strategy. We start with how to assess a company’s current operating environment. Over several chapters, readers will work through multiple frameworks to establish a clear vision, competitive analysis, and effective go-to-market strategy.

Highlights of this Guide Include

  • The importance of corporate vision and how it plays into their Go-to-Market Strategy
  • How to reshape your vision into increasing your total addressable market (TAM)
  • Tips and suggestions for marketing activities that will help small businesses reach their first million dollars in sales

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Table of Contents

Here are the chapters explored in this guide.

Chapter 1

The Evolution of Competitive Forces as They Affect Corporate Vision.

Chapter 2

Mapping Out Your Modernized Strategic Vision.

Chapter 3

Deciding Which Business to Start First.

Chapter 4

Building the Foundation of Your New Company.

Chapter 5

Layering Marketing onto Your Scalable Business Foundation.

Chapter 6

The Hit and Miss Nature of Analytics.

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Over the last few years of helping startups, I’ve learned how to create compelling strategies to roll-out new products and innovations to markets around the world. I wanted to create a resource that gave insight to these strategies, plus help founders deliver on their big corporate visions. This guide will help founders uniquely position themselves against their competitors, serve markets that are untapped and ripe for growth, and increase the valuation of their business.

colin macinnis

Colin MacInnis

Marketing Advisor


Colin is a pleasure to work with. His genuine enthusiasm and interest to continually evolve his skills makes him a vital part of our team. He strives for excellence and does whatever it takes to ensure the success of our marketing campaigns.

Anthony McQuaid

Anthony McQuaid

Product Manager, Securicy