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Data, Traffic, & Analytics
How to Conduct a Proper Web Traffic Analysis Using Google Analytics


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Introduction

There's a lot of data in the world. From my experience, I've noticed many companies collect a large variety of data, but don't know how to identify patterns.

The best way I can describe this is as a bell graph. A huge chunk of traffic comes from the same place and the people visiting often do the same thing.

As analysts, we want to focus on our most successful audience. This means removing outliers (AKA the people who don't belong). It might sound difficult right now, but don't worry. This resource was created specifically to walk you through this process.

Ebook Highlights Include

  • The methodology and intent of conducting a web traffic analysis
  • Step-by-step instructions on how to navigate Google Analytics and find meaningful data
  • A practical perspective on areas to improve web traffic and provide value for visitors
data traffic analytics ebook

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Foreword

I created this resource for founders. It explains the patterns and nature of web traffic behaviour as it relates to marketing and sales.

colin macinnis

Colin MacInnis

Marketing Analyst