Content Marketing is a strong feature of today's digital marketing strategies. From giants like Nike to the small Mom & Pop shops of America, everyone is interested in using Content Marketing for their business.
This guide helps readers use data to discover winning content and to create marketing strategies that speak to their audiences.
Highlights of this Guide Include
- Understanding the strategic components of content marketing
- Learning a data centric approach to identifying content your audience wants
- How to properly assess a competitor’s content performance
- How to map out a winning content strategy
Table of Contents
Here are the chapters explored in this guide.
Introduction: Content & Data Analytics.
Content Marketing & The Buyer Journey.
Competitor Analysis & Identifying Winning Content.
Bringing it Together & Building Your Strategy.